Marketing and Communication
Are you doing all you can to recruit participants for your program?
The CDC will be launching an interactive Health Communication and Marketing Toolkit in June 2017 to better assist you with creating your own plan. Why have a marketing plan for your program?
- It provides a roadmap for marketing activities
- Increases your chance of program succcess
- You may uncover ways to deepen existing partnerships and develop new ones
- Make the most of your team’s time and resources
CDC resources for recruiting and retaining participants can be found at www.cdc.gov/preventt2
PreventT2 Marketing Materials
The new PreventT2 curriculum comes with ready-to-use, and adaptable promotional materials that can be modified to add your organization logo and contact information. You can download and print the how-to guide on leveraging the PreventT2 materials (PDF) to help get the word out about your classes! You’ll find brochures, newspaper ads, posters, post cards, a sample press release, sample articles, social media content, web banners, and more.
- CDC materials to recruit participants (website)
- CDC materials for healthcare professionals (website)
- CDC materials for employers and insurers (website)
Please carefully review the guidance on modifying the PreventT2 materials (PDF) before you get started.
The DoIHavePrediabetes Campaign is raising awareness of prediabetes to prevent type 2 diabetes. The CDC, American Medical Association (AMA) and the American Diabetes Association (ADA) partnered with the Ad Council to launch the first national PSA campaign about prediabetes. You'll find printable risk tests, prediabetes posters, postcards, prediabetes infographic and more.
- Campaign website at www.doihaveprediabetes.org
- Social Media Toolkit at http://prediabetes.adcouncilkit.org/social-media-messaging
Prediabetes Risk Test
A simple way to asses someone’s risk for prediabetes is to give them a Prediabetes Risk Test. Visit www.doihaveprediabetes.org for an online version of the risk test. Or download and print one of the following:
Ideas for Marketing
The following are where other programs have marketed their programs and have had success.
- Local city or area newspaper advertisement.
- Retirement community resources, such as e-mail newsletter ads or articles on National DPP.
Making the Case for the National DPP
Infographics and Fact Sheets
- CDC Infographics on Prediabetes, Diabetes and the National DPP (website)
Cost Savings Toolkits
- CDC’s Diabetes Prevention Impact Toolkit (website)
- The American Medical Association (AMA) Cost Calculator (website)
Clearly communicating information about prediabetes and your program is important!
- People with prediabetes have higher than normal blood glucose levels, but not high enough yet to be diagnosed with type 2 diabetes.
- 84 million Americans have prediabetes, and nearly 90 percent of them don’t know they have it.
- When a person has prediabetes, they’re on the path to developing type 2 diabetes, and are also at increased risk for serious health problems such as stroke and heart attack.
- The good news is that prediabetes can be reversed. The sooner a person is diagnosed and takes action, the more likely they’ll be able to reverse it and prevent or delay the onset of type 2 diabetes.
Who is at risk?
- Prediabetes is a serious and growing problem in the United States. 84 million Americans (more than 1 in 3 adults) are estimated to have the condition. And that number continues to rise.
- Nearly 90 percent of people with prediabetes don’t know they have it – and therefore don’t know they’re also at increased risk for serious, long-term health issues like type 2 diabetes, heart attack and stroke.
- There are several risk factors that increase a person’s risk of prediabetes, including :
- Being overweight
- Not being physically active.
- Having a parent, brother or sister with type 2 diabetes.
- Being over the age of 40.
- Being a man.
- If you’re a woman, having a history of gestational diabetes.
- Being overweight
- Can also provide state-level data for who is at risk.
These core talking points about PreventT2 show the key areas of the program for communication. The talking points shouldn’t be presented as is; rather, they should be worked into other documents and discussions.
- If you have prediabetes or other risk factors for type 2 diabetes, you can make a change now to improve your health. Making modest lifestyle changes now — like eating healthier, being more physically active, and managing stress — may help you avoid having to manage type 2 diabetes for the rest of your life.
- The PreventT2 lifestyle change program can help you take charge of your health to prevent or delay type 2 diabetes. Research found that the program can help people make modest lifestyle changes and cut their risk of type 2 diabetes by more than half. PreventT2 is part of the National Diabetes Prevention Program, led by the Centers for Disease Control and Prevention (CDC).
- You don’t have to do this alone. Through the PreventT2 program, you will have the support of a lifestyle coach and a group of people facing the same challenges and trying to make the same changes. The program meets for one year with weekly meetings for the first 6 months, then once or twice a month for the second 6 months to help maintain your healthy lifestyle changes. The goal of the program is to help you lose 5 to 7 percent of your weight — that’s 10 to 14 pounds for a person weighing 200 pounds — by eating healthier and being more physically active. This will improve your health and cut your risk of developing type 2 diabetes. The skills you learn will help you better manage your weight and empower you to make a change for life.
- PreventT2 is being offered in our community! Visit www.livingwell.utah.gov to find a class now.
An elevator speech provides a way to talk about the PreventT2 and the National DPP in conversation, and answer the question, “What is PreventT2?” for different audiences.
- Audience: Consumers/people at risk for type 2 diabetes - If you have prediabetes or other risk factors for type 2 diabetes, the PreventT2 lifestyle change program can help you make a change to improve your health. Through the program, people across the country are learning the skills they need to lose weight, be more physically active, and manage stress.
- Audience: Health care providers - PreventT2 is part of the National Diabetes Prevention Program, led by the Centers for Disease Control and Prevention (CDC). It is proven to help people with prediabetes make the lifestyle changes they need to reduce their risk of developing type 2 diabetes by 58 percent. This year-long program meets weekly for the first 6 months, then once or twice a month for the second 6 months, with trained lifestyle coaches who empower participants to take charge of their health and well-being. Recommending patients to this effective program can provide the motivation many need to make lifestyle changes to prevent or delay type 2 diabetes. To learn more, visit www.livingwell.utah.gov.
- Audience: Employers - Prediabetes is a workforce issue, with potentially one-third of your employees at risk for diabetes. PreventT2 is part of the National Diabetes Prevention Program, led by the Centers for Disease Control and Prevention (CDC). It is scientifically proven to prevent or delay type 2 diabetes among people at high risk through achievable and realistic lifestyle changes. Including this program as a covered health benefit in your employee benefits package can reduce your health care costs and will position your organization as a leader within your industry. To learn more, visit www.livingwell.utah.gov.
Source: PreventT2 Branding Guide - Written and Visual Standards (PDF)
Sucess stories are a compelling way to share your program.
There is no better way to get a point across than with a compelling success story from real people! Visit the CDC’s site for success stories you can share on social media or with your class participants. The first step is to identify your success stories.
- Know your audience
- Determine your objective for each audience
- Outline the information needed for challenge, solution and results
- Promote and disseminate your stories
For more information: